Grafterr with
Paratha Box
A leading South Asian street food chain, Paratha Box, is leveraging Grafterr’s POS and ops management technology to seamlessly manage multiple locations, open new restaurant sites and deliver an incredible experience to their customers.
Their setup
- Enterprise management
- POS
- Online ordering
- Self-serve kiosks
- Branded mobile app
Delivering tangible ROI
for Paratha Box
£5000 increase from online orders
Paratha Box saw a £5k+ monthly increase in revenue by launching their own online ordering app
48% increase in basket size
By using self-checkout kiosks, their average order size increased 48% vs counter ordering
130% increase in order size from online orders
Customers are spending 130% more online Vs in-store orders
Introducing Paratha Box
Paratha Box have played a role in the recent explosion of the street food sensation, Parathas - a buttery flatbread rolled up with a delicious traditional filling.
With the initial idea for Paratha Box born in 2019, the company opened its first site in Glasgow in 2020. Since then, demand for their Parathas and wider signature menu has exploded and they’ve gone on to open two further locations in both Scotland and England. The restaurant and takeaway chain has exciting plans to further expand its footprint in 2023 with the launch of three further restaurants throughout the UK.
Their operational challenges
Paratha Box initially reached out to Grafterr as their existing POS setup was outdated, limiting their ability to track sales, engage with customers, run promotions and efficiently open new locations.
Nabeel, Founder of Paratha Box, also knew the importance of leveraging online and digital ordering products such as in-store self-serve kiosks as well as online and mobile app ordering. With the business previously being heavily reliant on 3rd party delivery apps, they were keen to utilise their own ordering platforms to reduce their monthly commissions and increase operating margins.
“As we’ve grown, we needed an efficient way to manage multiple
locations, while giving our customers an incredible experience. That’s where Grafterr has helped.”
Nabeel, Founder of Paratha Box
How Grafterr has delivered the
ultimate solution
“After adopting Grafterr's technology, Paratha Box has witnessed a notable reduction in queue lengths, particularly during peak lunch hours.”
Their Aikenhead Road location in Glasgow is based near a school and experiences an extremely busy lunch service. The introduction of Grafterr’s self-serve kiosks instantly cut customer queues, reduced demand on customer facing staff and elevated order fulfilment speeds, allowing Paratha Box to take more orders and maximise revenue during peak periods.
“Since implementing Grafterr’s tech, our queue times, especially during the lunch rush, have dropped significantly. Being able to manage orders across multiple platforms in one place is such a game changer, saving us time and money.”
Delivering multi-source order management
Paratha Box is featured on all the major delivery apps so integrating these orders directly into their Grafterr POS was a priory for streamlining operations. The ability to centrally manage all orders on a single screen from numerous outlets and sources across in-store, website or 3rd parties such as JustEat has proven transformative, leading to substantial time and cost savings for the business.
Paratha Box didn’t have their own online ordering which meant they were heavy reliant on these 3rd parties for online revenue, and being forced to pay large commissions for the privilege.
Reducing commissions and leveraging customer data
In an important move to capture more direct orders and reduce commission, the Grafterr Team launched a fully branded Paratha Box app and integrated a complete online ordering platform onto their existing website.
By allowing customers to order direct, not only do orders flow directly into their POS, but they can retain greater profit margins and build direct relationships with their customers.
Utilising the customer data captured from their app and website, the Paratha Box team are now leveraging Grafterr’s marketing platform to run targeted loyalty and re-engagement campaigns across multiple stores, offering discounts and promotions to customers to drive engagement and increase order volumes.
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