Takeaway marketing
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How to craft your brand personality to attract your dream customer
Imagine your restaurant as a person. Now describe that person using two or three adjectives. Perhaps this person is successful and accomplished. Maybe they’re thoughtful and family-orientated. Perhaps they are elegant and sophisticated, or care-free and sassy. Before you even start planning your marketing campaigns, you need to define your brand personality. Why? Because this […]
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Has advertising clutter made it difficult for corporations to stand out?
Thinking about paying to advertise on TV, radio or magazines? Here’s why some traditional media might not be the best option. In recent years there has been an increase of advertising clutter. The advertising industry has expressed huge concern over this with clutter increasing to 30% in the 1990s and the 2000s seeing a further […]