Restaurant marketing
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5 ways to increase your restaurants revenue
Think you can simply open the doors of your new restaurant and the money will start rolling in? You’ve got fantastic food, brilliant service and a great location, why wouldn’t the profits fall into place from day one? Unfortunately, it’s not quite as simple as that. With so much competition in the market, the draw […]
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7 sizzling pizza marketing strategies
Sizzling marketing strategies coming right up. From ensuring your photography is on point, to experimenting with PPC advertising or going a little rogue and running a guerrilla marketing campaign, there are a whole host of ways to put your pizza place on the map. Here’s how you can grab a slice of the action with […]
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5 ways to increase footfall in your restaurant
It might not quite be springtime yet, but with the increasingly lighter evenings it’s safe to say that the hibernation period of winter is finally coming to an end. Instead of holding themselves up at home, that means that people are dusting themselves off and looking for fun activities to fill up their free time […]
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The biggest hits and the worst of the bunch for hospitality marketing campaigns in 2020.
2020 was a roller coaster year, with highs and lows all around. And if it’s taught us anything, it’s that we should be more compassionate. With ourselves and each other. Because we’re only human. And that means sometimes we’re in the ‘zone’ and executing stuff we can be proud of. But sometimes, sadly, we aren’t. […]
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7 sweet Valentines Day marketing strategies you’ll love
Roses are red, violets are blue, Valentine’s Day is coming, and here’s what to do. There are few occasions that shine so brightly in a restaurant’s calendar as Valentine’s Day. In fact, it’s one of the top five busiest days of the year, with almost 34.6% of people choosing to dine out for the occasion. […]
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Social Media Trends You Need To Know About In 2020
Keeping up with trends is important Time doesn’t stand still when it comes to social media. One-minute TikTok is a song by Ke$ha and the next it’s the biggest new social media platform around. Sorry Instagram. It’s tricky to keep on top of everything so whether it’s short captions or long captions, mega influencers or […]
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How to market your restaurant during detox January
It’s January. Everyone’s broke, everyone’s had enough of going out, and most of all, everyone’s had enough of all the eating. Entire food groups have been wiped from people’s diets overnight – from sugar, carbs or anything containing or made using animals. Take your pick. In theory, this makes your life as a restaurant owner […]
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How to create loyal customers and increase their spend
Think the days of customer loyalty are long over? Think again. The facts don’t lie and when it comes to customer loyalty, neither will your bottom line. Customers who are loyal to a brand will spend more money, visit more regularly, and are less expensive to a business than acquiring new customers. According to the […]
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How to craft your brand personality to attract your dream customer
Imagine your restaurant as a person. Now describe that person using two or three adjectives. Perhaps this person is successful and accomplished. Maybe they’re thoughtful and family-orientated. Perhaps they are elegant and sophisticated, or care-free and sassy. Before you even start planning your marketing campaigns, you need to define your brand personality. Why? Because this […]
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Has advertising clutter made it difficult for corporations to stand out?
Thinking about paying to advertise on TV, radio or magazines? Here’s why some traditional media might not be the best option. In recent years there has been an increase of advertising clutter. The advertising industry has expressed huge concern over this with clutter increasing to 30% in the 1990s and the 2000s seeing a further […]