Restaurant marketing
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The benefits of online ordering for restaurants and their customers
As technology progresses and consumer purchasing habits evolve in response, online ordering in the restaurant industry is becoming increasingly important. What’s more, as people have grown accustomed to ordering through food delivery apps – largely due to the pandemic – consumers are coming to expect restaurants to offer an online ordering option. This post explores […]
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7 ChatGPT prompt ideas to power up your restaurant marketing
After attracting an astounding 100 million users within two months of its launch, 2023 is shaping up to be the year of ChatGPT. However, while you might be familiar with ChatGPT and similar AI chatbots, you may not have considered how they can be harnessed to improve your marketing efforts for your restaurant. In this […]
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7 ways to make your restaurant listing stand out with Google My Business (GMB)
In today’s increasingly competitive marketplace, capturing the attention of potential customers online is more challenging than ever, so it’s crucial to put your best foot forward and use every advantage at your disposal. Setting up a Google My Business (or GMB, sometimes also referred to as just ‘Business Profile’) page is one such advantage, yet […]
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The “fakeaway” phenomenon and 6 ways to capitalise on it
With the cost of living increasing, most consumers are paying closer attention to their spending habits. One of the first places people look to when cutting costs is their food expenditure, which, unfortunately for food businesses, means less dining out and fewer takeaways. In fact, 28% of British consumers are ordering fewer takeaways, while just […]
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Simple steps to grow your customer base and build brand loyalty
Running a hospitality business can be hard. It’s often difficult to get the time away from the day-to-day operations to think about how you can grow your business, let alone research marketing ideas or strategies. Increasing customer loyalty is a simple but very effective way for you to get more orders, increase recommendations and drive […]
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The 5 most effective ways to retain customers
Food retail is one of the UK’s leading industries for driving customer satisfaction. In fact, it’s the second most highly rated for customer satisfaction before non-food retail. So what is the food industry is doing right? And what could the industry do better to drive loyalty and retention for its customers? We’ve rounded up some […]
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7 ways you can generate more orders through your website
With social distancing measures in place, restaurants boarded up around the country, and everyone stuck in their houses for the foreseeable future, the impact of Covid-19 has hit in the UK. If you’re a takeaway business, however, there is still opportunity to generate business through these difficult times. After all, with going out not an […]
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How to build a community on social media and keep your customers coming back for more?
Building an online community through social media is a powerful way to drive your business objectives. Because you want to get more sales, right? But doing so means you’ll need to focus on a higher level of engagement with customers. And there are plenty of reasons why building a social media community is a great […]
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How to supercharge your restaurants social media
…or 10 restaurants whose social media campaigns are as appetising as their menus Creativity is key in the restaurant world. Innovative menu choices and thoughtfully presented dishes are used to attract new customers and to keep them coming back for more. But how do you reach your customers in the first place? And how do […]
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How to write a great blog for your restaurant and get noticed online
Adding content to your website regularly is a great way of helping you rank well on Google. One of the best ways of achieving this is to create a blog and add new content to it on a regular basis. Whether you’re struggling to find the time to write blog posts, you have no idea […]