Food industry
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Why is now the right time to set up and run a takeaway service
There’s no doubt that times are tough for the hospitality sector. And with further restrictions emerging, pubs and restaurants are finding new ways to ensure the safety of their customers and staff. Take McDonald’s, for example. They’ve reduced the number of their workers, added floor markings for social distancing, and set up table-service dining. And […]
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10 ways an ePOS tablet can enhance your business
Don’t want to splash out on the full Grafterr software bundle? Our tablet has all the power of an ePOS terminal, wrapped up in a tablet. Find out more here… The UK is at a standstill. Cafes, restaurants and bars have been closed for over a week now and previously bustling city centres around the […]
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Help for businesses through the COVID 19 pandemic
After a long and difficult week with the hospitality sector being forced to close, the Chancellor’s announcement regarding additional business funding provided some much needed relief for everyone. All businesses throughout England and Scotland are being offered the same government support in the form of grants, funding and tax relief. The government hasn’t provided full […]
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How the hospitality sector can use digital systems to improve business during the spread of COVID19
We’re living in unprecedented times. With schools closed, flagship events such as Eurovision and Glastonbury cancelled and the prospect of huge amounts of the population self-isolation for weeks or even months, the impact of coronavirus really has hit this week. It has been heartening, however, to see the humanity and the heart in the midst […]
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5 reasons why you need an app for your hospitality business
When was the last time you went 24 hours without using your mobile phone? Or you left home without it? Or it was more than two feet away from you? You probably can’t remember, and that’s not altogether surprising. Everyone has a smartphone these days and everyone is effectively glued to theirs, scrolling on the […]
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Five ways Grafterr Hospitality can increase customer retention and satisfaction
Our POS system has a wide range of functionality which focuses on automating large parts of your food business. By cleverly integrating technology into your daily operations, you can not only increase efficiency and reduce costs, but you can increase your business success as well. One of the most powerful contributors to the success of any business is their customers. […]
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The 2020 takeaway trends you need to know about
Takeaways have changed a lot in the last few years. Not that long ago you’d probably only have a handful choices to weigh up (India, pizza or Chinese, perhaps?) and you’d also have to phone up and talk to an actual person in order to get your delivery. I think we can all hear the […]
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How to market your restaurant during detox January
It’s January. Everyone’s broke, everyone’s had enough of going out, and most of all, everyone’s had enough of all the eating. Entire food groups have been wiped from people’s diets overnight – from sugar, carbs or anything containing or made using animals. Take your pick. In theory, this makes your life as a restaurant owner […]
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How to create loyal customers and increase their spend
Think the days of customer loyalty are long over? Think again. The facts don’t lie and when it comes to customer loyalty, neither will your bottom line. Customers who are loyal to a brand will spend more money, visit more regularly, and are less expensive to a business than acquiring new customers. According to the […]
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How to craft your brand personality to attract your dream customer
Imagine your restaurant as a person. Now describe that person using two or three adjectives. Perhaps this person is successful and accomplished. Maybe they’re thoughtful and family-orientated. Perhaps they are elegant and sophisticated, or care-free and sassy. Before you even start planning your marketing campaigns, you need to define your brand personality. Why? Because this […]