Food industry
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Five ways Grafterr Hospitality can increase customer retention and satisfaction
Our POS system has a wide range of functionality which focuses on automating large parts of your food business. By cleverly integrating technology into your daily operations, you can not only increase efficiency and reduce costs, but you can increase your business success as well. One of the most powerful contributors to the success of any business is their customers. […]
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The 2020 takeaway trends you need to know about
Takeaways have changed a lot in the last few years. Not that long ago you’d probably only have a handful choices to weigh up (India, pizza or Chinese, perhaps?) and you’d also have to phone up and talk to an actual person in order to get your delivery. I think we can all hear the […]
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How to market your restaurant during detox January
It’s January. Everyone’s broke, everyone’s had enough of going out, and most of all, everyone’s had enough of all the eating. Entire food groups have been wiped from people’s diets overnight – from sugar, carbs or anything containing or made using animals. Take your pick. In theory, this makes your life as a restaurant owner […]
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How to create loyal customers and increase their spend
Think the days of customer loyalty are long over? Think again. The facts don’t lie and when it comes to customer loyalty, neither will your bottom line. Customers who are loyal to a brand will spend more money, visit more regularly, and are less expensive to a business than acquiring new customers. According to the […]
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How to craft your brand personality to attract your dream customer
Imagine your restaurant as a person. Now describe that person using two or three adjectives. Perhaps this person is successful and accomplished. Maybe they’re thoughtful and family-orientated. Perhaps they are elegant and sophisticated, or care-free and sassy. Before you even start planning your marketing campaigns, you need to define your brand personality. Why? Because this […]
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What is the Cloud and how will it affect my business
New technologies are continuing to empower businesses of all sizes to create and elevate new customer experiences. With the introduction of real-time messaging, customer self service, and Artificial Intelligence (AI), many industries – including hospitality – are delivering improved customer engagement and service. But at what cost? Innovation and technology in recent years has drastically […]
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Why digital ad spend is growing and becoming more popular within businesses
‘As companies continue to shift expenditures toward digital-media channels, the benefits of digital advertising (adaptability of content, more efficient consumer targeting, and higher reach per dollar) must be weighed against the opportunity cost (forgone synergy between digital and traditional advertising)’ (Ma and Du 2018). 2017 seen internet advertising take over traditional television as the world’s […]
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Is technology changing consumer expectations of customer service?
The rise in new technologies for customer services allows businesses to quickly and easily implement positive customer experiences. The creation of real-time messaging, self service, and Artificial Intelligence (AI) has presented the industry with opportunities to make huge changes within customer facing roles. However, challenges arise with new technology and it can take consumers a rather lengthy […]