The back-to-school season is a time of excitement and anticipation for students, parents, and educators alike. As the hustle and bustle of the academic year begins, it’s also an excellent opportunity for hospitality businesses to tap into the renewed energy and create a welcoming atmosphere for students and their families. Whether it’s local cafes, restaurants, or entertainment venues, catering to the back-to-school crowd can be a smart move for boosting business and creating lasting memories. In this article, we’ll explore effective strategies that hospitality businesses can adopt to make the most of the back-to-school season.
The Office for National Statistics (ONS) noted that in September, when schools typically reopen after the summer break, there is a noticeable increase in consumer spending on restaurants in the UK.
1.”Brain-Fuel” menus: Nourishing the minds of students
One way to attract students and families is by offering specialized “brain-fuel” menus designed to provide nutritious and energizing meals. Collaborate with nutritionists to create dishes that enhance cognitive function and focus, showcasing ingredients rich in vitamins, minerals, and healthy fats. Consider offering breakfast options that kick-start the day, such as nutrient-packed smoothies and wholesome granola bowls. By catering to students’ nutritional needs during this demanding period, hospitality businesses can become a go-to spot for families seeking nourishment and sustenance.
2. Creating a study-friendly environment
Hospitality businesses can transform their spaces into study-friendly havens, appealing to students seeking a change of scenery from their classrooms. Set up dedicated study corners with comfortable seating, ample power outlets, and free Wi-Fi, where students can focus on their assignments and projects. Cafes and libraries can collaborate to provide a cozy and peaceful atmosphere, while restaurants with quieter areas can encourage group study sessions. This approach not only brings in students looking for a conducive study environment but also prolongs their stay, leading to increased sales.
How can you create a student-friendly environment?
- Quiet zones: Designate a quiet corner or area in your restaurant where students can study without distractions. Use signage or subtle decorations to indicate that this space is intended for studying.
- Ample outlets: Ensure there are plenty of accessible power outlets near seating areas. Students often need to charge their devices while studying, so providing easy access to outlets is a must.
- Free Wi-Fi: Offer fast and reliable Wi-Fi that students can use for their research and online assignments. Make the Wi-Fi password readily available and visible within the study area.
- Good lighting: Ensure the study area is well-lit to reduce eye strain. Natural light is ideal, but if that’s not possible, opt for warm and bright lighting.
- Study-specific menu: Create a “study-friendly” menu featuring brain-boosting foods and drinks. Include options like nutrient-packed smoothies, herbal teas, and light snacks to keep students energized.
- Study promotions: Offer special discounts or promotions during off-peak hours to attract students. Consider “study-hour” discounts or bundle deals that include a meal and a beverage.
3. Offering study packages and discounts
Back-to-school season often comes with a flurry of assignments and exam preparations. Hospitality businesses can introduce study packages that include a meal, a beverage, and a quiet workspace for a fixed price. This provides students with an affordable and convenient option to enjoy sustenance while they work. Additionally, offering special discounts to students who show their school IDs can further attract young patrons and build brand loyalty.
4. Fun events and activities
Organizing engaging events and activities can set hospitality businesses apart during the back-to-school period. Consider hosting trivia nights, game evenings, or open-mic sessions that allow students to unwind and socialize. Collaborate with local schools to organize school spirit events or fundraisers, demonstrating community involvement and creating positive associations with your establishment. These events not only create a sense of belonging but also drive foot traffic and customer engagement.
5. Back-to-school promotions and contests
Promotions and contests with a back-to-school theme can generate excitement and incentivize visits. Launch social media campaigns inviting students to share their best study tips or back-to-school stories for a chance to win vouchers or special discounts. Offer limited-time deals on certain days of the week, such as “Student Tuesdays,” to encourage repeat visits. Interactive and shareable promotions not only attract students but also extend your business’s reach through word-of-mouth and online sharing.
6. Collaborations with educational institutions
Partnering with local schools and universities can lead to mutually beneficial collaborations. Offer catering services for school events, sports meets, or parent-teacher meetings, showcasing your business’s versatility and commitment to the community. Collaborate with student organizations to sponsor events or offer special privileges to members. These partnerships not only enhance your reputation but also create lasting connections with educational institutions.
Conclusion
The back-to-school season presents hospitality businesses with a golden opportunity to create a welcoming and engaging environment for students and their families. By focusing on brain-fueling menus, study-friendly spaces, specialized packages, exciting events, and collaborative initiatives, establishments can stand out as go-to destinations during this bustling time of year. As the academic year begins anew, hospitality businesses that embrace the back-to-school spirit can reap rewards in terms of increased footfall, customer loyalty, and a positive community presence.
