After three years of being known as ePOS Hybrid, we’ve made the decision to re-brand and create a new visual identity for the business, and we’re excited to announce that as of today, ePOS Hybrid is now officially known as Grafterr!
We’d like to use this blog post as an opportunity to introduce you to our new name, the meaning behind it, what’s going to be changing and how it’ll impact our customers and various stakeholders!
Let’s kick off with why we’re no longer called ePOS Hybrid
Put simply, we’re no longer just an ePOS company! Over the years, we have heavily invested into developing new products, increasing our functionality and building a complete hospitality management platform, and the name ePOS Hybrid no longer represents our business or our products.
Why Grafterr?
The term “Grafterr” is used to describe people that are dedicated and incredibly hardworking, people that “graft” day-in-day out. Grafterr not only represents the people that work in our company to create our incredible products but more importantly, represents you, the people working in the hospitality, retail and service industry that work long hours and go above and beyond to deliver a fantastic service. You are all Grafterrs!
What’s actually changing!
We have a brand new name, a brand new visual identity and a brand new website! While our website address has been updated, our platform, POS products, functionality and our team all remain exactly the same. The impact on customers will be very minimal, your products will work exactly the same and you don’t need to do anything, you’ll just start receiving emails and correspondence from Grafterr instead of ePOS Hybrid.
What’s next?
We’re really excited about this new chapter! We’ve got loads of exciting plans in the pipeline including the launch of a host of new features, brand new products and international expansion! In the meantime, all future communications will come from info@grafterr.com so please keep an eye out for these dropping into your mailbox. If you have questions about how this might affect your business, please drop us an email and our team will be more than happy to help!
If you are interested in taking a closer look at our new logo, branding and website, head to www.grafterr.com to check it out!
