Welcome to the most wonderful time of the year for UK businesses – the Christmas season! It’s a period brimming with opportunities, especially for savvy entrepreneurs ready to leverage technology for festive profits. Among these tech marvels, Self-Service Kiosks stand out as silent salesmen, ready to transform the holiday shopping experience. So, let’s unwrap the […]
‘As companies continue to shift expenditures toward digital-media channels, the benefits of digital advertising (adaptability of content, more efficient consumer targeting, and higher reach per dollar) must be weighed against the opportunity cost (forgone synergy between digital and traditional advertising)’ (Ma and Du 2018). 2017 seen internet advertising take over traditional television as the world’s […]
The rise in new technologies for customer services allows businesses to quickly and easily implement positive customer experiences. The creation of real-time messaging, self service, and Artificial Intelligence (AI) has presented the industry with opportunities to make huge changes within customer facing roles. However, challenges arise with new technology and it can take consumers a rather lengthy […]