The cafe culture is at an all-time high in the United Kingdom, where the love for a good cup of joe runs deep. But cafes who want to outrank their competition need much more than just exceptional brews and pastries. They need to tap into the community culture and foster a sense of belonging in their customers.
After all, there’s no better way to build brand loyalty than turning into a hub for shared experiences and local connections rather than just a place for a quick caffeine fix. Put simply, community engagement and local events are a game-changer for driving foot traffic to cafes across the UK.
From art exhibitions to charity fundraisers, these events convert cafes into gathering spots known for their atmosphere and camaraderie. In this blog, we’ll give you actionable strategies to use community events to pull more customers in like a magnet. So, read on to breathe life into your cafe!
Benefits of community events
Participating in or hosting community events is a win-win for cafes and customers alike since it helps foster a sense of belonging and improve foot traffic. Statistically speaking, 80% of event marketers say that events have helped them create a more purposeful visitor experience. This statistic explains why events are a game-changer in shaping customer experiences and community engagement. Here are a few benefits of community events for cafes:
1. Customer loyalty
When cafes regularly support community events, it builds up a positive image for them and instills a sense of goodwill among their customers. People are more likely to visit a cafe regularly when they know it gives back to the community through charity events or sponsorship. This is because customers feel committed to a more significant cause by choosing your cafe. For example, by hosting monthly book club meetings, you can also build a loyal customer base who shows up on other days.
2. Stand out from the competition
In the UK’s thriving landscape, cafes often compete with large chain restaurants or other local eateries. Hosting events helps set your cafe apart from competitors and makes you stand out. It transforms your cafe from a place where people stop by for a quick snack into a social hub for valuable discussions and shared interests. For example, if your cafe is located near an art studio, partner with local artists and display their creations. The result? Your cafe will become a popular meeting spot for all who live and breathe art.
3. Established destination
Participating in community events and actively hosting them at your cafe helps your place become a go-to in the neighbourhood. When tourists or newcomers seek suggestions about authentic local experiences (trivia nights, open mic sessions, or live music), your cafe’s name will be more likely to come up. So, take the time to build your eatery’s environment by getting in the spotlight through community events. It always pays off in terms of enhanced reputation and more visitors through your doors.
Types of community events
Hosting community events is a great way to make your target audience feel connected to your brand. According to stats, 60% of business leaders believe that events are crucial for a company’s success. So, if you’re looking for community events to drive cafe traffic UK, here are a few ideas.
1. Charity fundraisers
What better way to give back to the community than organising charity events or fundraisers? These events can include charity auctions, donation drives, or themed fundraisers (bake sales for a cause, art auctions, or cooking competitions).
2. Local artisan showcases
Highlight local talent by hosting events that showcase the work of local artisans and artists. You can set up art exhibitions, craft fairs, or live art demonstrations in your cafe. How about letting local artisans display their handmade goods or allowing them to set up easels and paint in the cafe? This not only supports the local art community but also provides a unique and visually appealing experience for your customers.
3. Community workshops
Offer workshops and classes that cater to the interests of your community. These could include painting classes, cooking demonstrations, or coffee brewing workshops. Plus, you can consider seminars or educational sessions on topics like sustainability or nutrition. Workshops can be a great way to engage with your customers on a deeper level.
Want more ideas on local events for cafe promotion UK? Read on:
- Arrange live music events or open mic nights where local musicians can perform
- Organise themed trivia nights, karaoke, or game nights
- Use popular themes like “80s retro,” “Latin Fiesta,” or “Hawaiian Luau.”
- Collaborate with local farmers and artisans to host a mini farmers’ market
- Host Halloween costume contests, Christmas cookie decorating sessions, or a springtime garden party
- Consider hosting book readings and author talks
How to get involved
If you’re looking for an answer to the question of how to increase footfall in cafe through community events UK, we’ve got your back. The best way to step out into the local community is to introduce your business through the existing local events.
Start by researching for any local events in your neighbourhood (festivals, farmers markets, charity fundraisers, art exhibitions, or music concerts). Then, filter the ones that resonate with your cafe and align with your target audience. For example, if your cafe offers organic, locally sourced coffee and food, find events about sustainability.
Once you’ve identified potential events, reach out to the event organisers. You can find their contact information on event websites or through social media. Send a polite email introducing your cafe and expressing your interest in participating in their event. In your initial communication with the organisers, highlight how your cafe can add value to their event. This could include:
- Providing a pop-up cafe or coffee stand at the event
- Offering discounted or special event-themed menu items
- Sponsoring a specific aspect of the event (e.g., a coffee sponsor for a morning race)
- Hosting a pre-event or post-event gathering at your cafe for participants
Hosting your own event
If you’re looking for a way to boost your UK cafe community engagement, there’s nothing better than hosting an event at your place. This helps put your brand at the forefront and increases your visibility, bringing in customers who may not have known about you otherwise. Here are a few tips and best practices for you to promote your event and choose the right activities:
1. Plan your event
Start by defining the purpose of your event. Is it to promote your cafe, celebrate a special occasion, support a local cause, or simply bring the community together? Then, choose the event that aligns with your cafe’s brand and appeals to your target audience (Think mic nights, live music performances, trivia nights, art exhibitions, and workshops).
2. Promote your event
After you’ve decided on the right type of event for your cafe, along with the date and timings, take the time to generate a buzz around it. Create eye-catching promotional materials such as posters, flyers, and social media graphics. Include essential event details like date, time, location, and a brief description. Utilise social media platforms, your cafe’s website, and local event listing websites to spread the word. You can also partner with local influencers or community organisations to help promote the event.
3. Plan engaging activities
Planning and promoting your event is just half the story; the real deal lies in making it engaging enough for your audience not to zone out and leave midway. Following are some hacks for fostering an inviting atmosphere in your cafe through UK cafe local marketing:
- Consider offering special discounts, promotions, or exclusive menu items during the event to attract more attendees
- Run social media contests or giveaways related to the event to generate buzz and engagement
- Plan activities or entertainment that align with your cafe’s theme. For example, if you’re known for your coffee, consider hosting a coffee-tasting or brewing demonstration
- Partner with local musicians, artists, or performers to showcase their talent at your event
- Seek post-event feedback to understand what could be improved for future events
Conclusion
Organising and participating in community events is a powerful strategy for cafe owners. It helps boost your foot traffic and builds lasting connections with your audience. By hosting events that give back to your community, you can create a thriving social cafe that keeps its customers coming back for the vibe.
And when it comes to managing these events seamlessly, consider exploring the benefits of Grafterr, an ePOS system tailored to coffee shops and cafes. It fosters customer loyalty, streamlines ordering processes, and helps cut costs, ensuring your cafe thrives in the competitive market. Start your journey to cafe success by embracing the community, one event at a time.
