Running a restaurant in the UK can be a thrilling adventure, but it comes with its own set of challenges. To help you make the most out of your restaurant and boost your revenue, we’ve put together seven easy-to-follow strategies tailored for UK restaurant owners. Let’s dive in!
1. Embrace online ordering and delivery
In today’s digital age, online ordering and delivery services are no longer just a convenience – they’re a necessity. Partnering with well-established platforms like Uber Eats, Deliveroo, or Just Eat can instantly expand your restaurant’s reach to a broader audience. However, don’t overlook the power of having your own online ordering system on your restaurant’s website. This direct channel can improve customer loyalty and cut down on third-party commissions.
2. Supercharge your sales with upselling
Upselling is a tried-and-true technique to boost sales without overhauling your menu. Train your staff to be upselling experts. When customers place their orders, suggest additional items that complement their choices. For instance, if a customer orders a burger, recommend adding a side of delicious fries or a refreshing drink. The key is to enhance their dining experience rather than appearing pushy.
Upselling techniques can lead to an average increase of 10-30% in a restaurant’s revenue.
3. Menu magic: Maximize your offerings
Your menu isn’t just a list of dishes – it’s a revenue-generating tool. Analyze your menu to identify your star performers and high-margin dishes. Consider adjusting prices to reflect their value. Moreover, the strategic arrangement of items on your menu can influence what customers choose. Highlighting special dishes or creating visually appealing sections can guide their selections towards higher-profit items.
4. Experiment with dynamic pricing
Dynamic pricing, akin to a well-crafted potion, can work wonders for your profits. By adjusting your prices based on factors such as the time of day or day of the week, you can optimize revenue during peak and off-peak hours. Offering special deals during slower periods can entice customers and ensure a steady flow of guests. Just ensure that your pricing remains fair and transparent to avoid customer dissatisfaction.
Restaurants that offer promotions or events can experience a 20-30% increase in customer traffic during those periods.
5. Excite customers with events and promotions
Inject excitement into your restaurant’s atmosphere by hosting special events and promotions. Themed nights, happy hours, and seasonal offers can draw in new customers and keep your regulars engaged. These events create buzz, leading to increased foot traffic and, consequently, higher revenue. Consider collaborating with local musicians, artists, or breweries to create unique experiences that resonate with your audience.
6. Reward loyal customers
Loyalty programs are a double-edged sword – they boost your revenue while fostering a loyal customer base. Design a program that rewards repeat customers with discounts, free items, or exclusive offers. A well-executed loyalty program not only incentivizes customers to return but also helps you gather valuable data about their preferences, enabling you to tailor your offerings more effectively.
Over 70% of diners say they look at a restaurant’s online presence before choosing to dine there.
7. Rock your online presence
In the age of social media, a strong online presence is paramount. Use platforms like Instagram and Facebook to showcase your restaurant’s personality, menu items, and customer experiences. Post mouth-watering photos, engage with comments, and respond to messages promptly. An active online presence can attract new customers and keep existing ones engaged and excited about your offerings.
Bonus tip: Join forces with local businesses
Collaborating with neighboring businesses can yield a potent synergy. Partner up for joint promotions – for example, offer customers a discount at your restaurant when they present a receipt from a nearby shop, and vice versa. This approach not only brings in more foot traffic but also strengthens your ties within the local community.
Remember, each restaurant is unique, so adapt these strategies to fit your brand and audience. By experimenting with these proven techniques, you can increase your UK restaurant’s revenue, create memorable experiences for your customers, and carve out a successful spot in the dynamic culinary landscape.
