You know how mobile usage exploded in 2020?
And how consumers spent 25% more using apps than they ever had before?
Well, it means that there’s never been a better time to promote your mobile app. Because we’ve never been on our phones as much as we are now. Do you want to know the best ways to promote your mobile app? We have a few ideas that could help.
Add a ‘Call-To-Action’ or QR code to download your app
We humans are lazy creatures. We need to be told what to do and when to do it. And for this reason, it’s important to add a call to action (CTA) to your promotional activity. And one that simply states ‘download our app’.
Also, on your premises, start using QR codes. Find a QR code generator online and link it to your app. Print out your codes and display them in key places around your store or shopfront. And make sure to ask customers to use the QR codes to download the app.
Promote your app on digital channels
Do you send customers an email newsletter? Then make it a feature of every newsletter to ask customers to ‘download the app’. This should also apply to your social media channels. And if you’re using Twitter, Instagram or Facebook you should be posting about the app or putting it on the page somewhere.
Or, if you want to take it a stage further, you could try paid advertising on Facebook. Paid-for ads do give you some control over who will see them. For example, you can make sure the ads target customers in your local delivery area or users who may be ordering similar food to yours.
Use PPC advertising
Studies show over 60% of consumers click on Google Ads when they shop online. And this is a captive audience to target for your app.
Of course, you’ll need to pay for a Google Ad. But once you select the right keywords and search terms, you could end up with some high conversion rates.
If you’re not sure where to start then try Google itself. They give support with promoting business apps and can help with choosing the right terms and tracking app conversions.
Do what you can with App Store Optimisation (ASO)
If your ePOS package includes a mobile app, then it’s likely most of your app store optimisation will be done for you. So you’ll probably find relevant keywords or categories set up for you.
But to increase visibility, you should still try to get positive reviews for your app. Doing so will boost rankings and instill buyer trust. It will also raise your profile and the number of new downloads.
Consider finding influencers, affiliates or referrals
Most of us know that millennials don’t buy into traditional advertising like other generations. And when polled, only 1% said that adverts increased their trust in a brand.
Instead, audiences are listening to social media influencers or vloggers. So, whether the target audience is on YouTube, TikTok, Instagram or Twitter, influencers have a powerful reach. And to the extent that 40% of audiences say they’ve bought something because of an influencer’s promotion.
But if reaching out to a TikTok influencer isn’t your thing then think about referral marketing.
Take Dropbox, for instance. They introduced a referral strategy that asked existing users to invite their friends to the app. This strategy increased app users from 1,000 to 4,000,000 in over a year.
You can manage all your app orders from your ePOS system
At Grafterr, we want to make your lives as easy as possible. And that’s why we’ve launched a fully integrated ePOS ordering system that includes a fully branded website and mobile app.
Full integration makes it easier for you to manage all your orders from your POS system. Plus, we do the work to set up your fully branded app by making it available from Google Play and Apple App stores.
